About
Most firms specialize in one slice of the stack and hand you off when your needs outgrow it. We don't.
We started in 2020 with a custom search-and-meet website, and the range has widened every year since. The same team that ships a five-page marketing site can spend the next six months building the custom platform that replaces it — same standards, same people, no re-onboarding a new vendor mid-project. We work with founders who need to launch this quarter and with operations teams tracking assets across a fleet of locations. What connects the work is the same discipline: understand the problem before proposing a solution, build in increments you can see, and leave you with something your own team can maintain.
Values
What we believe
+ Principle
Build what's needed, not what's impressive
We scope for the problem in front of us. A landing page doesn't need a microservices architecture, and a platform handling real money doesn't get shortcuts.
+ Principle
Ship in the open
You see working software every week, not a reveal at the end. Fewer surprises, faster course corrections.
+ Principle
Own the outcome
We measure success by whether the thing works in production under real users, not whether the demo went well.
+ Principle
Plain language, always
No jargon to sound smart. If we can't explain a technical decision simply, we haven't understood it well enough yet.
Team
Who you'll work with
Dara Kessler
Founder & Engineering Lead
Spent a decade shipping backend systems before starting Termindustries to do it without the bureaucracy.
Marcus Ihenacho
Lead Product Engineer
Turns fuzzy requirements into working interfaces, and has strong opinions about form validation.
Priya Ramaswamy
Platform Architect
Designs the systems underneath custom platforms so they still make sense two years and ten features later.
Elias Fournier
Design Lead
Believes the best interface is the one users stop noticing. Obsessive about whitespace and load times.
Naomi Osei
Delivery Manager
Keeps every engagement on schedule and makes sure clients always know exactly where things stand.
Tobias Lindqvist
Senior Backend Engineer
Specializes in data-heavy systems — asset registries, reporting pipelines, anything with an audit trail.